Lenovo: SWOT analysis

Published: 2021-07-01 06:01:06
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Category: Swot Analysis, Ibm, Lenovo

Type of paper: Essay

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Strengths/Weaknesses





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Vertical integration
 Knowledge of China’s market
Low cost production
Strong patents portfolio
Competency in mergers and acquisitions
Synergy of knowledge and diverse workforce
Poor brand perception in the developed economies
 Low differentiation
 Commodity (computer hardware) products

Opportunities/Threats

Growing India’s smartphone market
Growth of tablets market
Obtaining patents through acquisitions
Tablet market growth
Profit margin decline on hardware products
Slowing growth rate of the laptops market
Saturated smartphone markets in developed countries
Rapid technological change
Intense competition

SWOT Analysis of Mtn Group
Strength

Support sales activities by understanding customer's business
Strong brand name
Good brand visibility and advertising

Weakness

Limited global operations
Severe price competition in the market

Opportunity

Up to date information on competitor's activities
Growing mobile and internet market across the globe

Threats

Too many expansions can lead to loss of focus
Mobile number portability may hamper growth


In the society which with a fast economic development and it’s getting very competitive in the marketing, if a company wants to exist and develop, a good strategic plan is very important to help the company win in the competitive marketing. As a strategic plan department manager, the ability of make strategic plan is very important. But how to make a good strategic planning for a company? So analysis the external environment is very helpful to managers achieve a greater understanding and appreciation of the external environment, leading to improvement in long-term and strategic planning; highlighting of the principal external environmental influences generating change and anticipation of threats and opportunities within a timescale of long enough duration to a response to be considered. Also the tool which called PESTLE analysis is good for analyzing the external environment. But what is PESTLE analysis? So the following will explain what PESTLE analysis is and focus on analyzing the Lenovo Corporation’s external environment which likely major influence in their business environment to be faced in the next five to ten years.

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