The RSI continues its commitment to fulfilling its mission to lead in the creation of vibrant musical e experiences that the enlighten, educate, and entertain. (History, n. D. ) The RSI is celebrating its 80 anniversary and wants to reinforce the longevity of the organization by introducing their rich R oxford history into various music and performances for the 20142015 season and beyond. The RSI is also looking to create a closer tie to the Rockford community. The organizations' 80th anniversary needs to be leveraged in order to increase ova rural ticket sales.
The long and harsh winter of 20132014 was a major challenge the RSI faced making it difficult to reach their revenue goals. Ticket sales were 50% lower than their budgeted goal as a result. A brief evaluation of the Rook's strengths and weaknesses has served as a off notation the towards the strategic analysis and a marketing plan for this 80 anniversary celebration and the future of the organization. The plan is to focus on bringing more awareness t o the community, the creating various ways to promote the 80 anniversary this season and increase overall ticket sales.